Media agree to better coverage of women

Pacific news media leaders, meeting in Sydney for the Asian Development Bank Pacific Business Media Summit on March 25-26, made a commitment to ensure the views and experiences of women are included in news reporting on business and economic issues.

APJC programs manager Deborah Muir speaks at the Asian Development Bank meeting in Sydney.

APJC’s Deborah Muir discusses women’s role in the business media at the ADB meeting in Sydney.

In a panel discussion on “Women in Business: Reporting on women entrepreneurs in the Pacific”, PACNEWS editor Makereta Komai, the PNG National Broadcasting Corporation’s head of news, Janet Kwalahu, and APJC program manager Deborah Muir assessed Pacific news reporting on women in business and the challenges for women journalists in the region.

The 20 proprietors, editors and journalists attending the summit agreed that promoting gender-sensitive news agendas and reporting requires the strong leadership of both men and women working in the media across the Pacific.

The summit was developed for Pacific news media to discuss their views on the changing media landscape for economics reporting and the changes in business models of media in the region.

“We recognize the crucial role the media play in the region’s economic development,” ADB’s Pacific Liaison and Coordination Office Regional Director Andrea Iffland said.